Why online video is the future of content marketing

Andrew Psarianos

Andrew Psarianos

Date: June 1, 2016

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More than half of companies are already making use of Video Content Marketing to tell their brand and product stories to consumers – a figure that’s predicted to rise as more and more CMO’s realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future, and according to Cisco, by 2017, video will account for 69% of all consumer internet traffic.

Have a look at this well researched article from the Guardian UK that gives a great overview of how Video is fast becoming the content marketing medium of choice.

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