It’s become clear that 360 VR (virtual reality) videos are a powerful tool for the travel industry as more brands try out this emerging medium. 360 videos offer potential guests and visitors the opportunity to view a hotel room, immerse in an experience or destination before deciding on making the purchase.
As 360 video technology improves, we see more hotels, airlines, and tourism companies have started to veer towards 360 VR marketing. These brands are seeing impressive results such as increased interest, connection, enthusiasm—and more importantly conversion.
360 VR is shaping how the travel industry does their marketing now and into the future.
In this post, I’ve compiled a list of key advantages and strengths of 360 video marketing gathered from the various travel-related 360 projects we worked on in the past few years.
1. Immerse in the center of the action
Before making an important purchase, for example, buying a full travel package, consumers are actively looking for inspiration and stimulation. 360-degree video lets you go the extra mile by taking your customer on an adventure and immerse themselves in the experience. This immersive experience initiates a sense of wanderlust as your customer envision being there in person.
2. Powerful emotional connections
Just like a good book, 360 VR has the power to transport people to a different place and time. Depending on what they like, they could be jetting off to somewhere exotic, skydiving off a plane or trekking through the Amazon rainforest. It is better than any other media or content tool because it allows a person to experience an activity or place—not just see it but fully experience it.
3. Heighten consumer confidence in your brand
With traditional marketing efforts (2D videos or images), any tourism company can effortlessly produce a false impression of a room or a destination simply by adjusting the camera angle or omitting certain areas from their gallery. With 360 videos, the 360 camera captures all angles. Potential customers will be better informed about a hotel room and with the added confidence, book the room.
360 Travel is still in its early days, but we are seeing more hotels and travel related businesses reaching out to us with 360 video content in mind. We’ve compiled some of our 360 travel projects into a showreel. Take a look at the video below. We hope that this will inspire you to use 360 VR to enhance your brand in the eyes of consumers, to craft engaging content and forge a stronger emotional connection.