The State of Immersive Tech

Increasing the value of your business’s most valuable asset

Increasing the value of your business’s most valuable asset

Businesses everywhere are using data to lead their decisioning, spending increasing time and capital on analysing their asset performance.  However, in all this effort and increasing focus on AI, human performance management and improvement has been largely ignored. Training, Learning and Development (L&D) still relies mostly on outdated and inefficient 19th century training methods and 20th century …

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“Learning is an experience. Everything else is just information”  – Albert Einstein

“Learning is an experience. Everything else is just information” – Albert Einstein

Understanding the neuroscience of learning Albert Einstein’s insight is supported by the neuroscience of learning.  I want to give a very brief overview as to why experience is so fundamental to learning, and why information based traditional learning is so much less effective. Before we dive into the neuroscience, let’s address this with a short …

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10 Virtual Reality Terms You Should Know in 2020

10 Virtual Reality Terms You Should Know in 2020

The past few years has seen virtual reality (VR) growing more and more in popularity. As a result, the opportunities to use it as learning and training tool are also expanding in interesting ways as we get more interests from various industries and government sectors. However, VR can still be intimidating, and many are still not …

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Virtual reality: The soft skills training secret weapon

Virtual reality: The soft skills training secret weapon

There are some obvious benefits of VR for workplace training, including engagement & immersion with training content.

It’s Unreal: The Almost Unlimited Potential of Virtual Reality

It’s Unreal: The Almost Unlimited Potential of Virtual Reality

VR is no longer the stuff of suburban games arcades. Workers around the world are starting to use VR to learn, collaborate and innovate.

A Successful 360 VR Series for The Singapore Grand Prix

A Successful 360 VR Series for The Singapore Grand Prix

Last year, Singapore GP reached out to us to create an innovative and immersive 360 VR experience to promote the future F1 Races. We accepted the invitation by Singapore GP to embark a project that lasted over 4 months, from conceptualization to completion. The final 360 video series was going to be spectacular, fun and …

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360 Travel Content for Better Brand Engagement Campaigns

360 Travel Content for Better Brand Engagement Campaigns

A 360 travel video is not there to replace the transformative experience of actually visiting a new destination with all the sights and smells, or authentically connecting with local people. It is, however, a great tool to bring the destination to life for your audience. 360 storytelling will help bring an experience to life in …

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Game Changing VR Safety Training Content for Super Retail Group

Game Changing VR Safety Training Content for Super Retail Group

360 VR Learning is growing in interest rapidly. Immersive platforms such as VR and 360 video can support in delivering ideas, concepts and knowledge in a way that can be better absorbed than traditional training methods. A Stamford University study has proven hat knowledge retention is deeper with VR. An area where the likes of …

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The Singapore Airshow 2018 with Embraer

The Singapore Airshow 2018 with Embraer

Singapore Airshow 2018 kicked off earlier last month with conferences and business forums for the aerospace industries. Along with it was the visual treats of aerobatic performances from local and international flight teams. It was incredibly spectacular to watch! We were extremely excited to part of the airshow, working together with our client Embraer to …

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The Massive Potential of 360 Video on the Travel Industry

The Massive Potential of 360 Video on the Travel Industry

It’s become clear that 360 VR (virtual reality) videos are a powerful tool for the travel industry as more brands try out this emerging medium. 360 videos offer potential guests and visitors the opportunity to view a hotel room, immerse in an experience or destination before deciding on making the purchase. As 360 video technology …

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5 Tips to Know before Shooting a 360 Video

5 Tips to Know before Shooting a 360 Video

360 video cameras have come a long way, we have an abundance of tools to record the world in 360 degrees. However, using a 360 camera is much more complicated than a simple point and shoot camera. The caveat in 360 video production is that standard video production rules don’t apply. So we’ve put together …

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Insta360 Pro: The Leader if 360 Cameras

Insta360 Pro: The Leader if 360 Cameras

Remember when the first 360 videos were shot using just a few GoPros grouped together? Then very roughly stitched together to create 360 photos and videos. Enter Insta360 Pro. With the Nokia Ozo being discontinued, we think that the Insta360 Pro is the 360 camera to beat for 360 VR content creators. Not to mention …

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360 Video marketing for Hotels, Resorts and Airlines

Hotels, Resorts and Airlines are a unique product in the e-Commerce space in that they are one of the only product that consumers ‘Buy Before they Try’, whereas, in all other e-commerce transactions, the consumer knows what they are getting before they click the buy button. Think about it – if you’re buying a pair of …

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360 Video as an Immersive Medium for Marketers

Marketers should start experimenting sooner rather than later writes eMarketer. 360 video technologies have reached the point where marketers can strategically incorporate  360 and VR video content for their content marketing campaigns.  Intuitive, immersive content such as 360 Video creates the highest levels of engagement of any content type, and customers are preferring brands that …

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Why online video is the future of content marketing

More than half of companies are already making use of Video Content Marketing to tell their brand and product stories to consumers – a figure that’s predicted to rise as more and more CMO’s realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future, and according to …

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